Privacy Policy
Privacy Policy
MedImpact Ltd (trading as Homstore Direct)
MedImpact Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, and protect your personal data when you visit https://homstoredirect.co.uk (“Website”) or interact with us.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Data Controller
The data controller responsible for your personal data is:
MedImpact Ltd
Email: [email protected]
Address: 158 Homestead Way, Croydon, CR0 0DS, United Kingdom
2. Personal Data We Collect
Information you provide
- Full name
- Billing and delivery address
- Email address
- Telephone number
- Account login details
- Order history and purchase details
- Customer service communications
Automatically collected data
- IP address
- Device, browser, and operating system
- Website usage data (pages viewed, time spent, cart activity)
Data from third parties
- Payment confirmations from Stripe and PayPal
- Email engagement data from Mailchimp
- Analytics and advertising data from Google Analytics and Meta Pixel
We do not knowingly collect personal data from children under 16.
3. How We Use Your Data
We use your personal data to:
- Process and deliver your orders
- Manage payments, refunds, and transactions
- Provide customer support
- Communicate about orders or enquiries
- Improve our website, products, and services
- Analyse user behaviour and performance
- Prevent fraud and maintain security
- Send marketing communications (where permitted)
4. Legal Basis for Processing
We rely on:
- Contractual necessity – to fulfil your orders
- Legitimate interests – to operate and improve our business
- Consent – for marketing and non-essential cookies
- Legal obligations – for tax, accounting, and regulatory compliance
5. Marketing Communications
We may send marketing emails if:
- You have opted in, or
- You are an existing customer and have not opted out (soft opt-in)
You can unsubscribe at any time via the link in emails or by contacting us at [email protected].
6. Sharing Your Data
We do not sell your personal data.
We may share your data with trusted third parties, including:
- Payment processors (Stripe, PayPal)
- Website hosting and eCommerce providers
- Delivery and logistics companies
- Email marketing platforms (Mailchimp)
- Analytics providers (Google Analytics)
- Advertising platforms (Meta/Facebook)
We may also disclose data where required by law or to prevent fraud.
7. International Data Transfers
Some providers (such as Google, Meta, and Mailchimp) may process data outside the UK.
We ensure appropriate safeguards are in place, including:
- UK adequacy decisions
- Standard Contractual Clauses (SCCs)
8. Data Retention
We retain personal data only as long as necessary:
| Data Type | Retention Period |
|---|---|
| Order & financial records | 6 years |
| Customer accounts | Until deletion request |
| Marketing data | Until consent withdrawn |
| Analytics data | Up to 26 months |
| Customer enquiries | Up to 2 years |
9. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
You may also lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
https://ico.org.uk
To exercise your rights, contact: [email protected]
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including secure systems, restricted access, and encrypted payment processing.
11. Third-Party Links
Our Website may contain links to external websites. We are not responsible for their privacy practices.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.
Cookie Policy
MedImpact Ltd (Homstore Direct)
Last updated: [Jan 2026]
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help improve functionality, performance, and user experience.
2. Cookies We Use
Strictly Necessary Cookies
These are essential for:
- Shopping cart functionality
- Checkout process
- Website security
These cookies cannot be disabled.
Analytics Cookies (Google Analytics)
Used to understand how visitors use our website, including:
- Pages visited
- Time spent
- Traffic sources
We configure analytics to minimise personal data collection where possible.
Marketing Cookies (Meta/Facebook Pixel)
Used to:
- Track conversions
- Measure advertising performance
- Deliver personalised ads
These cookies may track activity across different websites.
Email Tracking (Mailchimp)
Used to:
- Monitor email engagement (opens and clicks)
- Improve marketing campaigns
3. Legal Basis for Cookies
- Necessary cookies: Legitimate interest
- Analytics & marketing cookies: Consent
4. Managing Cookies
You can manage cookies via:
- Our cookie consent banner
- Your browser settings
Disabling cookies may affect website functionality.
5. Third-Party Cookies
We use third-party services that may set cookies, including:
- Google Analytics
- Meta (Facebook Pixel)
- Mailchimp
These providers operate under their own privacy policies.
6. Updates
We may update this Cookie Policy periodically. Changes will be posted on this page.
